Whole Life is the “Smartphone” of Financial Products
by William F. Rainaldi, CFP®
Regional Vice President
Things are a little bit different than they were when we were younger, and I think the smartphone is a perfect symbol of that.
Think About It
When I got my first cell phone, it was just a phone. The innovation was that it wasn’t connected by a wire. Now it’s more than just a phone. It’s a camera, a notepad, an alarm clock, a camcorder and a jukebox . . . You get the idea. The point is that a smartphone can make calls, but it can also do a whole lot of other things all at once.